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LinkOne Operations

Market Testing & Case Studies

Operations

K-EXPO USA 2026 All That Glow K-Beauty Zone

At K-EXPO USA 2026, hosted by the Ministry of SMEs and Startups and KOSME GBC LA, LinkOne planned and operated 'All That Glow', a dedicated K-Beauty pavilion featuring 19 Korean beauty brands — building direct touchpoints with US consumers.

  • Hands-on exhibition and product sampling
  • AI skin & scalp analysis experience
  • Influencer collaborations and QR-based digital marketing

The pavilion drew over 2,000 visitors and broad local influencer participation, validating US market response and expanding awareness for K-Beauty brands.

KOSME 2026 K-EXPO USA
All That Glow K-EXPO USA 2026 key visual at L.A. Live
Visitors browsing K-Beauty product displays at the All That Glow zone
Influencers visiting the K-EXPO USA 2026 booth
K-Beauty brand showcase displays at the All That Glow zone
Visitors exploring K-Beauty sampling stations
K-Beauty Personal Color Experience booth with visitors
Visitors at the Get Your K-Glam photo booth
AI skin analysis experience station at the All That Glow zone
Shop Korea Store

Market Testing & Case Studies

Operations

AAFES Shop Korea Operations

LinkONE is the official operations partner of KOTRA (Korea Trade-Investment Promotion Agency), managing Shop Korea stores within AAFES retail channels on US military bases. Shop Korea serves as an offline retail and promotional space for Korean brands entering the US market.

  • Local market testing for K-Beauty, K-Food, and lifestyle products
  • Store operations, merchandising, promotions, and sales management
  • Market validation based on real purchase data

Through AAFES Shop Korea operations, LinkONE delivers real execution results, not just strategy.

Shop Korea
Store 1Los Angeles Air Force Base
Shop Korea retail display at Los Angeles Air Force Base
Shop Korea store interior at Los Angeles Air Force Base
Store 2Vandenberg Space Force Base
Shop Korea retail display at Vandenberg Space Force Base
Shop Korea store interior at Vandenberg Space Force Base
Store 3Edwards Air Force Base
Shop Korea retail display at Edwards Air Force Base
Shop Korea store interior at Edwards Air Force Base
Store 4Nellis Air Force Base
Shop Korea retail display at Nellis Air Force Base
Shop Korea store interior at Nellis Air Force Base
K-SBC Store

Market Testing & Case Studies

Operations

K-SBC Operations

LinkONE operates as the official partner of K-SBC (Korea-Seongnam Business Center), supporting Seongnam City and Korean SMEs with on-the-ground US market entry. K-SBC is not just a support program—it's an execution platform for real market validation in the US.

  • US market entry strategy development and execution support
  • Retail integration and operations
  • Local management of distribution, marketing, and compliance

Through K-SBC operations, LinkONE reduces early-stage US market entry risks for Korean companies and connects them to real business opportunities.

K-SBC Korea Seongnam Business Center
K-SBC Building Exterior
K-SBC Showroom Interior
K-SBC Store with Customers
Shop K.SBC Showroom
KGallery Store

Market Testing & Case Studies

Operations

KGallery Operations

(Coming Soon)

K Gallery is an online-offline curation platform that introduces trendy Korean lifestyle brands to the US market. Through K Gallery, LinkONE goes beyond product exhibition to design brand stories, consumer experiences, and market response together.

  • Korean lifestyle brand curation
  • Offline space-based brand experience design
  • Always-on studio operations for live broadcasting
  • Viral formation through digital channel integration

Launching in 2026

KGallery
KGallery Store Exterior
KGallery Interior
KGallery Lounge Area
KGallery Display
Chimac-Fest

Market Testing & Case Studies

Operations

CHIMAC-FEST

CHIMAC-FEST is a global festival that connects K-Food, K-Beauty, and K-Culture with US consumers, centered around Korean chicken and beer. CHIMAC-FEST is one of LinkONE's flagship examples showcasing our on-the-ground global marketing execution capabilities.

CHIMAC-FEST K-Chicken & Beer
2025 ORANGE COUNTY CHIMAC-FEST
Chimac-Fest Entrance
Chimac-Fest Vendors
Chimac-Fest Crowd
Chimac-Fest Stage
Trade Show Operations

Market Testing & Case Studies

Operations

US Trade Show Operations

LinkONE directly manages US trade show and exhibition operations for Korean companies and local governments entering the US market. Beyond simple booth participation support, we manage the entire process from planning to on-site operations and post-event performance management.

  • US trade show strategy development and participation structure design
  • Booth planning, installation, and on-site operations management
  • Joint pavilion operations and coordination for participating companies and local governments
  • Buyer engagement, on-site content, and media coordination
  • Post-event lead organization and performance reports

LinkONE approaches trade shows not as one-time events, but as practical steps for validating US market entry.

Trade Show Seongnam City Booth
ASD Market Week Convention Center
Trade Show Exhibition Hall
K-SBC Trade Show Booth

Operations FAQ

What are AAFES Shop Korea operations?

AAFES Shop Korea is an on-base retail channel that introduces and sells Korean brands in a real US purchase environment. As KOTRA's official operations partner, LinkOne manages store operations, merchandising, promotions, and sales execution.

How does Shop Korea help validate Korean brands in the US?

K-Beauty, K-Food, and lifestyle products are exposed to real shoppers so brands can evaluate customer response and sales data. LinkOne uses that feedback to refine distribution, logistics, and marketing strategy.

Are trade shows and CHIMAC-FEST part of market entry strategy?

Yes. LinkOne treats US trade shows, joint pavilions, field events, and CHIMAC-FEST as practical steps for buyer discovery, content creation, and market-response validation.

Shop Korea Operations | AAFES K-Brand Retail Partner | LinkOne